
ACH BRITOBy Sam Baron & Joana Teixeira Ermida da Ascensão de Cristo
SENTIR O TEMPO ("It's All About Time") An installation exploring time, memory and nature, marking the launch of Ach. Brito collection
27 — 31 May
12:00 — 18:00
Friday 12:00 - 21:00
Saturday and Sunday
11:00 - 18:00
LDW Highlights
Set in a historic chapel in the heart of the Portuguese capital, SENTIR O TEMPO ("It's All About Time") is an immersive installation that celebrates the design renewal of one of Portugal's most iconic beauty brands.
Through a contemplative and sensory experience, conceived by Joana Teixeira and Sam Baron, Ach. Brito invites visitors on a journey that is both physical and poetic. Inside a 16th century chapel, the notion of time is revealed through a floral universe, evoking the art of feeling the invisible.
By involving the senses of smell, sight, touch and hearing, the installation offers a poetic and introspective moment during Lisbon Design Week.
On the occasion of the launch of the new Ach. Brito collection, a century-old chapel is transformed into a mesmerising installation, designed by Joana Teixeira and Sam Baron, which evokes the notion of time.
The creative duo offers visitors a unique experience, inviting them to a contemplative moment that celebrates the fascination with nature, a sensory connection that awakens memories, evokes identity and reflects the brand's commitment to excellence since 1918.
The creative duo offers visitors a unique experience, inviting them to a contemplative moment that celebrates the fascination with nature, a sensory connection that awakens memories, evokes identity and reflects the brand's commitment to excellence since 1918.




